Take a Human View. Craft Powerful Stories.

Fuel Strategy with Consumer Insights

We are a team of social scientists and strategists dedicated to building authentic, lasting connections between brands and their consumers.

Tap the Power of Human Expertise

Our practices use a social science lens to deliver deeper understanding in four expertise areas: generations, genders, life stages, and digital culture.

The Right Way to the Right Solution

Research methods are a means to an end. We combine qualitative, quantitative, and cultural research techniques to solve complex brand, marketing, and innovation challenges.

Human Focused, Industry Specific

Our clients come from diverse industries such as media, retail, technology, wellness, and more. We’re proud to partner with established leaders and market disruptors.

Insight Strategy Group will soon be known as MarketCast! Stay tuned for more updates.