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Careers

As You Grow, We Grow

We believe your personal development is vital to the success of our business.

Careers

As You Grow, We Grow

We believe your personal development is vital to the success of our business.

young business people meeting with a tablet and documents

What It’s Like to Work Here

Are you inquisitive, with a thirst for knowledge? Are you driven to dig beyond the obvious? When you join us, you’ll get to work on exciting projects that help trailblazing clients grow – from identifying new customers to introducing new products to redefining what brands stand for. Build on your educational foundation, gain industry knowledge and analytical expertise – while exploring your creative side. You’ll learn on the job as well as get more formal training and active mentoring from experts in your field. As you grow, there will be many opportunities to shape your individual path, pursuing a career that’s full of diverse experiences.

What It’s Like to Work Here

Are you inquisitive, with a thirst for knowledge? Are you driven to dig beyond the obvious? When you join us, you’ll get to work on exciting projects that help trailblazing clients grow – from identifying new customers to introducing new products to redefining what brands stand for. Build on your educational foundation, gain industry knowledge and analytical expertise – while exploring your creative side. You’ll learn on the job as well as get more formal training and active mentoring from experts in your field. As you grow, there will be many opportunities to shape your individual path, pursuing a career that’s full of diverse experiences.

Get to Know Us

Betsy Grimes
Betsy Grimes
Vice President, Research & Strategy
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Betsy Grimes

Vice President, Research & Strategy

Ohio State University
MBA Marketing
Otterbein University
BS Psychology

Talking with consumers continually reminds me of how uniquely different yet unitedly similar people are.

Betsy combines her fascination with consumer psychology and behavior with her love for the research and discovery process. She is a senior expert in food and beverage, fashion, and grocery and retail, and she’s worked with leading brands on a range of brand strategy, targeting, and innovation challenges. Betsy also leads many of Insight Strategy Group’s behavioral science initiatives. Her expertise is fueled by her passion for uncovering who consumers are and bringing them to life for her clients.

Betsy previously worked at FITCH, a design and branding consultancy. Her experience includes brand positioning, new product innovation, and retail design. Prior to her market research career, she was a professional musician and arts director for a symphony orchestra.

She is obsessed with all things travel, wine, and food (but please don’t call her a “foodie”!). Her happy places are Provence, New Orleans, and anywhere there’s a Jeni’s Splendid Ice Creams shop.

Ruth Ingram
Ruth Ingram
Senior Vice President, Research & Strategy
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Ruth Ingram

Senior Vice President, Research & Strategy

University of Edinburgh
MA Social Anthropology and History

Getting up close and personal with real people and choices they make is at the heart of my approach. Everyone’s lives are full and busy, so finding the way my clients can truly add something of value gives me a thrill.

With a background in anthropology, Ruth has always been fascinated by how people engage with products, services, and experiences on a day-to-day basis. At Insight Strategy Group, she puts that passion to good use while overseeing work with clients in the food and beverage, style, and health and wellness industries. Ruth is ISG’s senior innovation expert, having worked with many consumer goods clients on innovation challenges across all stages of product development.

Prior to Insight Strategy Group, Ruth spent seven years at Clear – M&C Saatchi, where she was the senior director responsible for the CPG practice. Prior to Clear, she was a brand strategy consultant at Interbrand in London.

Ruth finds her peace through the act of cooking. She loves to prepare meals and share them with loved ones. This year she’s starting a veggie patch — farm to table for real!

Arikan Olguner
Arikan Olguner
President
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Arikan Olguner

President

Wharton School at the University of Pennsylvania
MBA
Lauder Institute at the University of Pennsylvania
MA International Studies
Bates College
BA Economics

Teamwork is the way to get to great, and great teamwork begins with passion for what you do.

Consumer insights have always been a driving force behind Arikan’s diverse background in management, brand, and marketing advisory. Throughout his career, he has advised clients on brand strategy, marketing effectiveness, go-to-market strategy, and customer experience. He’s worked in many industries, including media and entertainment, retail, consumer goods, technology, travel, and financial services.

As president, Arikan partners with clients on their most business-critical objectives, guides the strategic vision and growth of the agency, and oversees business operations to foster a happy team serving happy clients. Before joining Insight Strategy Group, Arikan held leadership roles at Prophet, a brand and marketing consultancy, and in the Consumer Strategy group at Deloitte Consulting. He started his career in investment banking at Lehman Brothers.

Arikan is a Turkish native and a long-time New Yorker who enjoys a regular dose of international travel. He is a fan of New York City’s diverse cultural offerings from food to the performing arts and has seen over 70 opera performances at the Met.

Join our team.