young people taking sunset sky photos with mobile phone

Expertise

Get Clear on Complexity

How can you make sense of how consumers live and why? We help identify the underlying, unspoken drivers of consumer mindset and behavior.

Expertise

Get Clear on Complexity

How can you make sense of how consumers live and why? We help identify the underlying, unspoken drivers of consumer mindset and behavior.

overhead shot of a crowd of people

What’s Timeless, What’s Trending

Looking for deeper consumer insights and stronger strategy? A social science lens helps reveal timeless human truths and decode the trends defining what’s true today. We analyze how consumers’ lives are shaped by changing social patterns and overarching cultural narratives, so brands can align with their values, tastes, choices, and practices. With this powerful combination of timeless and timely perspectives, we’ve developed a rich set of targeted expertise. Our practice areas are dedicated to Gen Z and Millennials, Kids and Families, Gender, and Digital Culture.

What’s Timeless, What’s Trending

Looking for deeper consumer insights and stronger strategy? A social science lens helps reveal timeless human truths and decode the trends defining what’s true today. We analyze how consumers’ lives are shaped by changing social patterns and overarching cultural narratives, so brands can align with their values, tastes, choices, and practices. With this powerful combination of timeless and timely perspectives, we’ve developed a rich set of targeted expertise. Our practice areas are dedicated to Gen Z and Millennials, Kids and Families, Gender, and Digital Culture.

young black men in pattern shirt smiling

Millennials &
Gen Z

We’ve been studying Millennials and Gen Z since they were young kids and get how their collective consciousness has been shaped. We are frequently asked to explore different aspects of these generations’ lives across categories – just over the last year, we’ve spoken with over 75,000 Millennials and Gen Z’ers on a wide range of topics.

Slaine Jenkins

Vice President, Research & Strategy

Columbia University
MA Ed.M. Counseling Psychology
Oberlin College
BA Psychology

I find Youth practice work especially exciting because young adults feel everything in an amplified way. They are in the thick of developing their identities and worldviews and how they are going to reflect those back to the world.

Slaine applies her background in counseling psychology to consumer research and strategy. She always pushes to uncover deeper motivations behind behavior. She specializes in understanding how youth and millennials develop strong relationships with brands, content, products, and experiences as they develop identities across life stages.

She focuses primarily on the media and entertainment industry, having worked with leading brands in TV, OTT, film, and digital media. Slaine is a go-to expert when it comes to all things content and has experience across the content development lifecycle.

Slaine is a big fan of board games, which has fostered her interest in strategy and problem solving. She loves to travel, which has fueled her interest in cross-cultural perspectives and behavior. And she is a yoga devotee, which has influenced her approach to translating complex challenges into a strong and clear flow of logic.

Slaine Jenkins

Millennials &
Gen Z

We’ve been studying Millennials and Gen Z since they were young kids and get how their collective consciousness has been shaped. We are frequently asked to explore different aspects of these generations’ lives across categories – just over the last year, we’ve spoken with over 75,000 Millennials and Gen Z’ers on a wide range of topics.

Slaine Jenkins

Vice President, Research & Strategy

Columbia University
MA Ed.M. Counseling Psychology
Oberlin College
BA Psychology

I find Youth practice work especially exciting because young adults feel everything in an amplified way. They are in the thick of developing their identities and worldviews and how they are going to reflect those back to the world.

Slaine applies her background in counseling psychology to consumer research and strategy. She always pushes to uncover deeper motivations behind behavior. She specializes in understanding how youth and millennials develop strong relationships with brands, content, products, and experiences as they develop identities across life stages.

She focuses primarily on the media and entertainment industry, having worked with leading brands in TV, OTT, film, and digital media. Slaine is a go-to expert when it comes to all things content and has experience across the content development lifecycle.

Slaine is a big fan of board games, which has fostered her interest in strategy and problem solving. She loves to travel, which has fueled her interest in cross-cultural perspectives and behavior. And she is a yoga devotee, which has influenced her approach to translating complex challenges into a strong and clear flow of logic.

Slaine Jenkins
toddler daughter smiling over mother shoulder

Our kid and family specialists spend their waking hours digging into the needs, tastes, and desires of kids and parents, as well as family dynamics. The team is made up of experts in child psychology, kids’ media, and education. As such, we have developed custom research techniques to not only engage kids and parents and help them communicate, but also interpret their responses within the context of timeless developmental truths and timely trends.

Explore Insight Kids

Sarah Chumsky

Vice President, Insight Kids

Wesleyan University
BA Film Studies

A great kids and family strategy starts with bringing kids' voices into the creative process.

Sarah approaches strategy and consulting work like a crossword puzzle, fitting clues together until the solution becomes apparent. With over 20 years of experience as a researcher and educational media producer, she’s developed a deep understanding of what works for kids and parents as well as the best ways to learn from them.

As head of Insight Kids, Sarah channels the team’s passion for inspiring the development and growth of products and services aimed at kids and families. Her expertise infuses all that she does, from innovating study designs to communicating age-appropriate solutions to clients. While she’s worked across a variety of categories, from baby food to potty training, she is an industry-recognized expert in kids’ media and toys, having worked with many leading names in the film, TV, and toy industries.

Sarah previously worked in development and production of children’s educational media and documentary films. Her favorite stint before Insight was at Blue’s Clues, where she adapted the brand for international markets. As a youth culture enthusiast, she is fluent in Potato Head, Pee-Wee, and Pig Latin.

Sarah Chumsky

Our kid and family specialists spend their waking hours digging into the needs, tastes, and desires of kids and parents, as well as family dynamics. The team is made up of experts in child psychology, kids’ media, and education. As such, we have developed custom research techniques to not only engage kids and parents and help them communicate, but also interpret their responses within the context of timeless developmental truths and timely trends.

Explore Insight Kids

Sarah Chumsky

Vice President, Insight Kids

Wesleyan University
BA Film Studies

A great kids and family strategy starts with bringing kids' voices into the creative process.

Sarah approaches strategy and consulting work like a crossword puzzle, fitting clues together until the solution becomes apparent. With over 20 years of experience as a researcher and educational media producer, she’s developed a deep understanding of what works for kids and parents as well as the best ways to learn from them.

As head of Insight Kids, Sarah channels the team’s passion for inspiring the development and growth of products and services aimed at kids and families. Her expertise infuses all that she does, from innovating study designs to communicating age-appropriate solutions to clients. While she’s worked across a variety of categories, from baby food to potty training, she is an industry-recognized expert in kids’ media and toys, having worked with many leading names in the film, TV, and toy industries.

Sarah previously worked in development and production of children’s educational media and documentary films. Her favorite stint before Insight was at Blue’s Clues, where she adapted the brand for international markets. As a youth culture enthusiast, she is fluent in Potato Head, Pee-Wee, and Pig Latin.

Sarah Chumsky
young woman smiling through glasses

Gender and Identity

Gender today is fluid and shifting. We address how identity impacts attitudes and behaviors, looking at women’s and men’s unique lived experiences. We help brands and consumers navigate the complexity of modern gender identity.

Ally Aleman

Senior Vice President, Qualitative Research

NYU
MA Media, Culture, and Communications
Skidmore College
BA Psychology and Sociology

Look beyond the surface, and you will find the right insight.

Ally is passionate about uncovering the psychological and cultural factors that shape consumers’ behaviors and decisions.

As head of qualitative research, she oversees all qualitative research initiatives, from methodological innovation to moderator training. Ally has many years of experience in concept and content testing, brand and product positioning, segmentation, and consumer profiling. Her experiences extend across industries, including consumer goods, retail, beauty, and financial services. She has a particular love of lifestyle media.

Before joining Insight Strategy Group, Ally was a research supervisor at Manning, Selvage & Lee, where she developed ongoing strategic insights for clients in the beauty, health, and financial industries.

Ally is a certified yoga instructor and a runner. She has run two full marathons and 14 half marathons.

Ally Aleman

Gender and Identity

Gender today is fluid and shifting. We address how identity impacts attitudes and behaviors, looking at women’s and men’s unique lived experiences. We help brands and consumers navigate the complexity of modern gender identity.

Ally Aleman

Senior Vice President, Qualitative Research

NYU
MA Media, Culture, and Communications
Skidmore College
BA Psychology and Sociology

Look beyond the surface, and you will find the right insight.

Ally is passionate about uncovering the psychological and cultural factors that shape consumers’ behaviors and decisions.

As head of qualitative research, she oversees all qualitative research initiatives, from methodological innovation to moderator training. Ally has many years of experience in concept and content testing, brand and product positioning, segmentation, and consumer profiling. Her experiences extend across industries, including consumer goods, retail, beauty, and financial services. She has a particular love of lifestyle media.

Before joining Insight Strategy Group, Ally was a research supervisor at Manning, Selvage & Lee, where she developed ongoing strategic insights for clients in the beauty, health, and financial industries.

Ally is a certified yoga instructor and a runner. She has run two full marathons and 14 half marathons.

Ally Aleman
young girl in sunglasses playing with digital mobile phone

Digital Culture

User generated and branded content is at the heart of how people engage across social media. Knowing that marketing is content – and vice-versa – we help media and non-media brands connect with digitally-mediated culture.

Sarah Gardiner

Vice President, Media and Entertainment Research

Muhlenberg College
BA English Literature and Studio Arts

Content shapes culture, and culture shapes content.

Sarah’s passion and expertise in all things media and entertainment tap into her love of pop culture and her interest in unpacking the truths of modern consumers. She thrives in helping clients and companies figure out how to build brands and content that resonate with today’s consumer.

She works with leading brands in the media and entertainment space across linear, OTT, and digital. As a creative thinker, Sarah leverages her problem-solving skills to help clients successfully navigate both macro- and micro-level goals. She specializes in projects that inform brand strategy, content creation and positioning, authority studies and audience illumination, ad sales, and beyond.

Sarah loves any opportunity to connect with nature and get back to basics as a compliment to today’s fast-paced world. Her 20+ year family tradition of camping on an island is one of her favorite times and places.

Sarah Gardiner

Digital Culture

User generated and branded content is at the heart of how people engage across social media. Knowing that marketing is content – and vice-versa – we help media and non-media brands connect with digitally-mediated culture.

Sarah Gardiner

Vice President, Media and Entertainment Research

Muhlenberg College
BA English Literature and Studio Arts

Content shapes culture, and culture shapes content.

Sarah’s passion and expertise in all things media and entertainment tap into her love of pop culture and her interest in unpacking the truths of modern consumers. She thrives in helping clients and companies figure out how to build brands and content that resonate with today’s consumer.

She works with leading brands in the media and entertainment space across linear, OTT, and digital. As a creative thinker, Sarah leverages her problem-solving skills to help clients successfully navigate both macro- and micro-level goals. She specializes in projects that inform brand strategy, content creation and positioning, authority studies and audience illumination, ad sales, and beyond.

Sarah loves any opportunity to connect with nature and get back to basics as a compliment to today’s fast-paced world. Her 20+ year family tradition of camping on an island is one of her favorite times and places.

Sarah Gardiner

We’d like to hear from you.