young millennial parents holding and smiling at kid baby

Expertise

The Insight KidsTM mission is to help our clients develop strategies and offerings that are not only good for business but also good for kids and families.

Expertise

The Insight KidsTM mission is to help our clients develop strategies and offerings that are not only good for business but also good for kids and families.

Two teenage boys looking at phone

Your Gateway to Kids

Kids have a ton to say, and we know how to connect with them!

As leaders and innovators in the field, the Insight Kids team is immersed daily in youth and family culture, exploring the roles of media, products, and experiences in the lives of kids and parents. Combining academic and work experience in developmental psychology, education, and kids’ media, the team has developed innovative and engaging ways to talk to kids and parents and garner meaningful insights from them. That also means we get to play for a living.

Your Gateway to Kids

Kids have a ton to say, and we know how to connect with them!

As leaders and innovators in the field, the Insight Kids team is immersed daily in youth and family culture, exploring the roles of media, products, and experiences in the lives of kids and parents. Combining academic and work experience in developmental psychology, education, and kids’ media, the team has developed innovative and engaging ways to talk to kids and parents and garner meaningful insights from them. That also means we get to play for a living.

young mom smiling and taking selfies with daughter

On Top of Global Family Trends

Our work crosses multiple industries and uncovers what kids and parents want, like, and share.

We’ve conducted hundreds of qualitative and quantitative studies to inform the development of youth and family brand and product strategies in the realms of consumer products, media, toys, games, travel, food, and nonprofit initiatives. Our global work has given us a deep understanding of what is universal among kids and families around the world, as well as realms to examine closely because they vary from market to market. As a result, we provide nuanced, vital context for global strategy development.

On Top of Global Family Trends

Our work crosses multiple industries and uncovers what kids and parents want, like, and share.

We’ve conducted hundreds of qualitative and quantitative studies to inform the development of youth and family brand and product strategies in the realms of consumer products, media, toys, games, travel, food, and nonprofit initiatives. Our global work has given us a deep understanding of what is universal among kids and families around the world, as well as realms to examine closely because they vary from market to market. As a result, we provide nuanced, vital context for global strategy development.

From Diapers to Diplomas!

Babies & Preschoolers

Little ones have strong opinions, and parents today empower them by seeking their input, even before the kids can speak. So we listen. Our work with kids who are still learning to talk and read involves lots of observation as well as playing along with kids and connecting with caregivers. Understanding the parent sensibility is crucial as well, helping us explore ideals vs. realities.

Kids

We help our clients tap into the substantial work of growing up in these years, when kids go from exploring broadly to focusing on a few passions. The key to reaching kids is understanding the role that you can play in their identity development to help them explore interests and talents, express themselves, and decide what to keep as part of who they are.

Teens

Within each teen is a child, an adolescent, and an adult. Our teen work considers this complex reality, empowering them to share and ideate. While family remains important, peers occupy a very prominent role in teens’ lives. As such, we often incorporate social aspects into our methodologies with teens. And we help our clients leverage and optimize teens’ social connections.

Parents

While moms and dads have their ideals, life can often get in the way. We make it okay to share the whole truth — both the challenges and the triumphs. In any study involving parents, we consider the full range of potential influences, from cultural norms to individual personalities. Family dynamics vary vastly across global markets and from home to home. 

We'd like to work with you.

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