- Digital culture
- Expert interviews
- Quantitative research
- Millennials research
- Mobile research
- Ad sales research
What are the right rules of engagement for brands seeking to connect with a younger generation in today’s increasingly complex digital media landscape? REVOLT, a leading digital TV network with a focus on music, came to us to explore this challenge and develop best practices to drive Millennial brand engagement.
We began our project by interviewing academic experts in media, psychology, and sociology. Next, we conducted a quantitative survey to explore how young adults relate to and engage with content and brand experiences across categories and media platforms. We built on these insights using our smartphone app and web platform to explore how Millennials create and promote their own personal brands online, reverse engineering the emerging rules of the game in order to identify guiding principles for advertisers.
REVOLT came away with a buzz-worthy Millennial Code of Content that provided a strong point of view on best practices for driving brand engagement across platforms. Through broad press coverage and conference presentations, REVOLT also gained recognition as an industry-leading authority on digital platform engagement.